A better-for-you snack doesn’t have to look like one.

For 2 Nut Pop Chips, we wanted packaging that could communicate the fun, flavour and personality of the product while still feeling modern and distinctive on a crowded shelf.

We developed a bold visual system built around colour, playful typography and appetite-driven product imagery, giving each flavour its own personality while keeping the range instantly recognisable as one brand.

From the pack architecture to the supporting campaign visuals, every element was designed to make the product feel energetic, approachable and impossible to overlook.